Offering activations that focus on fun, safety, and engagement, beer brand Heineken has been working to boost its profile and engagement in Brazil. Amid changing drinking habits and a growing taste for premium and craft beer, the company is growing in popularity among Brazilians.
Heineken and cosmetics brand Natura have teamed up to ensure that all plastic cups discarded during the week-long Rock in Rio festival are recycled into packaging. In places where sustainable infrastructure isn’t in place, brands are stepping up to take responsibility for environmental change.
Brazilian expectations for easy access to on-demand products is steadily growing, and Rappi is meeting these needs head on. What started out as a delivery service has expanded across sectors. How is its broad offering working to sate Brazilians’ desire for peak convenience?
Once a favourite beer of Napoleon’s troops and Prussian king Frederick Wilhelm, Berliner Weisse eventually became known as a tacky tourist drink and fell out of popularity. But thanks to a growing craft beer movement and a focus on local production, could the Berlin beer be poised for a comeback?
How can a food delivery app reduce its costs without diminishing customer satisfaction? iFood, Brazil’s largest delivery platform, launched PraRetirar in June 2019, a takeout solution that allows its clients to order meals from their favourite restaurants with just a click of a button.