REPORT
Nov 19, 2020
How to keep Britons on two wheels

Lockdown measures in the UK caused a sharp reduction in the number of cars on the road, causing cyclists to come out in their droves. Yet while many commuters, students, and casual bikers have appreciated the cleaner air and safer streets, how can they be encouraged to keep pedalling post-pandemic?

Interested in Canvas8?Try us on a trial basis

Scope

“When the spirits are low, when the day appears dark, when work becomes monotonous, when hope hardly seems worth having, just mount a bicycle and go out for a spin down the road, without a thought on anything but the ride you are taking,” wrote Sir Arthur Conan Doyle over 130 years ago. [1] His beliefs about the benefits of cycling are as relevant as ever in 2020, with various social, economic, and health challenges leading scores of Britons to seek solace on their cycles. According to the Department for Transport, there were twice as many cyclists on British roads in September 2020 as in September 2019. [2] Additionally, Strava Metro reports that the number of bike journeys made in Liverpool in May 2020 was 164% higher than in May 2019, while the number of journeys in Manchester was 161% higher year-on-year. [3]