How to keep Britons on two wheels
19 Nov 2020
How to keep Britons on two wheels

Lockdown measures in the UK caused a sharp reduction in the number of cars on the road, causing cyclists to come out in their droves. Yet while many commuters, students, and casual bikers have appreciated the cleaner air and safer streets, how can they be encouraged to keep pedalling post-pandemic?

Carlton Reid

Carlton Reid is a senior transport contributor for Forbes. He is a historian and the author of books including Roads Were Not Built for Cars and Bike Boom. He was named Press Gazette's Transport Journalist of the Year in 2018.

Matt Mallinder

Matt Mallinder is the director of influence and engagement for Cycling UK. He leads the charity’s advocacy work in making the case to governments, local authorities, businesses, and decision-makers to invest in cycling to realise the wider societal benefits of cycling beyond transport.

Jo Peters

Jo Peters spent 20 years in international agencies working for brands such as Nike and Playstation. Having set up her trend consultancy, Jo volunteered with Samaritans. In 2020, she trained as a coach with the Co-Active Training Institute, helping clients make positive changes in their professional and personal lives. Jo recently studied with Climate Change Coaches, partnering with those wanting to take action on this vital systemic issue. Together with writing on consumer trends and design, Jo loves the big outdoors, from the beach in Shoreham-by-Sea where she lives to MTB on the South Downs.