REPORT
Nov 12, 2020
How workouts are levelling up body knowledge

The pandemic has accelerated the number of people exercising from the comfort of their homes, but it is a trend which existed long before the crisis. It's not only about convenience. How is the personalisation and socialisation of fitness tech changing the workout space?

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Scope

The global pandemic of 2020 has impacted all areas of the economy, and the health and fitness industry is no exception. Gyms and studios closed their doors in March and some may never reopen. In May, Gold’s Gym filed for bankruptcy protection, while industry body Ukactive warns that thousands of others face dangerous times. The traditional model of class attendance and in-person training has been radically, perhaps permanently, disrupted. [1][2]