As the UK emerges from COVID-19 lockdown, public transport capacity is set to be severely limited to reduce the risk of further infection. But is a surge in private car journeys inevitable? Or could the post-pandemic world present a new opportunity to encourage greener, healthier commutes?
Commuting to work is often seen as a necessary evil. But what issues do people face getting to the office and what makes getting to the daily grind more bearable? Canvas8 polled 3,370 Britons and spoke to eight people about the frustrations they face on their commute and how they try to get around them.
Uber is stepping up its micro-mobility game by launching e-scooters across São Paulo. In such a congested and polluted city, people are seeking eco-friendly and time-saving options. But with rival e-scooter brands struggling to find lasting success, nailing convenience and accessibility is key.
London is overflowing with two- and four-wheeled shared transport options – from Uber to Bolt to Lime – all of which respond to a desire to get around in an efficient, inexpensive, and eco-conscious ways. But when and why do people choose to hop on a bike or hail a cab rather than take the Tube?
From messages of support to those that aim to entertain, how can brands deepen their relationships with people during a pandemic? Canvas8 spoke to Tom Doctoroff, author of Twitter Is Not a Strategy, to understand the role brand behaviour plays during a time of uncertainty and crisis.