Today’s teens and young adults are set to become the world’s most influential consumers within a decade, but how has growing up in the aftermath of a financial crash affected the way Gen Zers spend and save their money? What can help these digital natives improve their financial know-how?

They may be in their prime earning years, but Gen Xers are feeling financial pressure as they juggle the costs of caring for older and younger family members with an urgent need to save for retirement. So, what’s the best way to help them navigate their complex budgets and future monetary needs?

Money is an emotional and often uncomfortable topic, meaning that many Americans won’t freely talk about it with others – and will be dishonest if they need to. Canvas8 spoke to eight people to understand what financial matters they find difficult to discuss and why they sometimes blur the truth.

Americans are connecting their money worries to a decline in their physical health, a study has found. It suggests that money matters may play an increasingly central role in holistic wellbeing – opening up opportunities for financial brands to anchor into this narrative.