Grocery stores have seen business boom as Americans have sought out shelf-stable foods to prepare for life under lockdown. What does this mass uptake of non-perishables reveal about the ways people are eating during the crisis? And will their taste for these products last post-COVID-19?
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Shipra Gupta is an associate professor of marketing at the University of Illinois, Springfield, where her research focuses on consumer behavior, sustainable consumption, and retail management. One of the main research streams her work focuses on is understanding the psychological behavior of consumers under conditions of scarcity.
David Tamarkin is the digital director at Epicurious, where he oversees content for the recipe site’s 12 million monthly users. He is also the author of COOK90: The 30-day Plan for Faster, Healthier, Happier Meals.
Sheena Patel is a journalist, with over ten years of experience tracking trends and innovations in consumer engagement, retail, advertising, and digital behaviours, for clients ranging from The Guardian and Lush Cosmetics to AXA and Greenpeace.
