Why are some people happier in lockdown?
REPORT
4 May 2020
Why are some people happier in lockdown?

Many are calling lockdown a social nightmare, while others are thriving and can’t imagine going back to ‘normal’. Canvas8 spoke to Jenn Granneman, author of The Secret Lives of Introverts, to understand why certain people love being at home and what brands can do to better cater to them.

  • Sector
  • Location
    Global
Jenn Granneman

Jenn Granneman is the author of The Secret Lives of Introverts: Inside Our Hidden World, an introvert guide and manifesto. She is also the founder of IntrovertDear.com, the world’s largest community and blog for introverts.

Rebecca Smith

Rebecca Smith is the Head of Toolkit at Canvas8. With a background in psychology, she has worked with global clients such as Google, Nike, and Mars, exploring everything from what people want from a fake tan to Gen Z’s relationship with social media. Outside of work, you’ll find her binge-watching reality TV, listening to hyperpop, or with her nose buried in a fantasy novel.