How are women shaping the luxury car market?
11 Feb 2020
How are women shaping the luxury car market?

Moving out of the passenger seat and firmly into the driver’s seat, a growing proportion of high-net-worth women are becoming car enthusiasts. As their clientele evolves – and so do their needs and expectations – how are luxury car brands trying to appeal to these high-earning individuals?

Katia Bassi

Katia Bassi is the chief marketing officer of Automobili Lamborghini and the first woman to join the Lamborghini Board. Previously, she was managing director of brands at Aston Martin.

Sarah Lo Bosco

Sarah Lo Bosco is the brand and luxury research manager at Bentley Motors Ltd.

Amy Shore

Amy Shore is an automotive photographer who has worked with Bentley, Land Rover, and Porsche.

Ally MacLeod

Ally MacLeod is a writer based in Bristol. When she’s not writing, she’s usually attached to a bicycle, a pair of skis or a surfboard somewhere outdoors, or sat bingeing on natural history documentaries.