Luxury automaker Porsche has launched its first electric vehicle. As environmental concerns and advancing technology erode the social status of owning a luxury car, consumer scepticism around EVs seems to be fading, although price remains a significant barrier for many people.

Ride-sharing schemes might be on the rise, but ownership still trumps usership, with the majority of Britons wanting exclusive access to their own car. But what actually makes people buy a car? Canvas8 sat down with 13 men and women to find out the reasons behind their latest car purchase.

Due to mounting environmental concerns and discourse around toxic masculinity, the traditional gas-guzzling, hyper-macho image of the sports car is losing its lustre. How are luxury car manufacturers developing and marketing their vehicles to meet people’s changing perceptions of status?

Australian consumers’ interest in electric vehicles has doubled in the last year. As people become more conscious of the environmental impact of cars, attitudes towards electric vehicles are changing despite infrastructural limitations and lingering concerns regarding price.