Signal28 Aug 2019
Jaguar bid to redefine ‘car’ taps eco-conscious drivers

Alongside the launch of Jaguar’s I-PACE all-electric car, the manufacturer has released a campaign petitioning for the word ‘car’ to be redefined in the dictionary. As the auto industry shifts gears towards EVs, brands are tapping into young people’s environmentally-friendly demands.

Jaguar bid to redefine ‘car’ taps eco-conscious drivers