Due to mounting environmental concerns and discourse around toxic masculinity, the traditional gas-guzzling, hyper-macho image of the sports car is losing its lustre. How are luxury car manufacturers developing and marketing their vehicles to meet people’s changing perceptions of status?
Libby Brown worked on the product design team at Tesla in San Francisco and is now a freelance brand strategist.
Ed Hartley is a writer and vintage designer clothing collector from London. Having once walked the runway for the likes of Alexander McQueen, he is now involved in the industry as a photographer and designer.
Mercedes me is connecting drivers to their cars, no matter where they are. With the ability to control various functions by simply speaking and park remotely using an app, it’s easing people into the concept of a fully connected vehicle. Could this shift the market towards a self-driving future?
Car ownership can sometimes feel like a necessary evil, with the convenience of being able to drive anywhere at any time requiring a substantial ongoing investment. Turo provides a way to offset these costs by letting users rent out their vehicles as easily as Airbnb hosts rent out their homes.
Brexit, ‘dieselgate’ and ride-sharing apps like Uber have all contributed to a slump in new-car sales. However, despite the anti-car pressures, 2.5 million new cars were still sold in the UK last year. So how are people buying them and who are those people?
A desire to save money is seeing many Britons buying cars second-hand or through lease agreements, causing new car sales to plummet – new registrations in the UK fell 15.7% year-on-year in March 2018. Canvas8 spoke to 20 drivers about their car ownership and how they'll buy next.