Who are the e-girls?
2 Aug 2019
Who are the e-girls?

Predominantly found on TikTok, e-girls are redefining what it means to be a female gamer, tackling the prejudice this community faces with weird, self-aware, and ironic humor. How exactly did this subculture arise, and what can these girls teach brands about Gen Z’s favorite new social platform?

Lauren Strapagiel

Lauren Strapagiel is a Toronto-based reporter for BuzzFeed. She writes about internet culture, gaming, and viral sensations, among other topics.

Roisin Lanigan

Róisín Lanigan is a writer and editor based in London and Belfast. She works at i-D and has written for The Face, Vice, New Statesman, The Atlantic, NYMag, and Prospect, among other publications.