What do Gen Zers think is cool?
31 Jul 2019
What do Gen Zers think is cool?

Gen Zers are a tricky yet intriguing generation to grasp – they’re offline-shopping, eco-conscious, genre-defying, values-defending mavericks. As they grow into adolescence and adulthood, what do Gen Zers actually think is cool and how can brands appeal to this cohort’s unique mindset?

Joey Bartolomeo

Joey Bartolomeo is an editor, writer, consultant, and former executive editor of Seventeen magazine. She has more than 20 years of experience as a magazine writer and editor, covering entertainment, fashion, beauty, and fitness. She has held staff positions at Self, People, Us Weekly, Allure, Harper's Bazaar, and Condé Nast Women's Sports & Fitness (originally Condé Nast Sports for Women).

Liz Cheesbrough

Liz Cheesbrough is director of research at Havas's trends and strategy agency SCB Partners, where she is responsible for boundary-pushing, creative research methodologies. Founder of video production start-up Ice Cream, she's a regular speaker at industry conferences and also works with Global Drug Survey to track international drug trends.

Charlotte Brohier

Charlotte Brohier is a creative strategist, journalist, and editor-in-chief of Hedonist magazine, where she regularly commissions Gen Z contributors. She works with brands to better understand Gen Z behaviours and find imaginative routes of engagement. She examines cultural theory, technology, and emerging trends for Refinery29, The Times, and the Just Opened Group.

Lara Piras

Lara Piras is a copywriter, researcher, and brand strategist. Considered a youth culture expert, her vast industry knowledge comes from working with some of the industry’s best, including MTV, WGSN, Vogue UK, and Vogue US.