TikTok generation helps Lil Nas X top the charts
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Jul 31, 2019
TikTok generation helps Lil Nas X top the charts

After capturing the cultural imagination of young Americans on TikTok, 'Old Town Road', a viral song by artist Lil Nas X, has broken a record on the US singles chart. This unprecedented success is a clear nod to the growing power of viral social trends in the music industry.