Why is Berlin’s creative elite flocking to the countryside?
1 Aug 2018
Why is Berlin’s creative elite flocking to the countryside?

The cream of Germany’s creative scenes are leaving the capital behind for a simpler way of life in Brandenburg. But they don't want to forego city comforts – which offers interesting prospects for commercialisation strategies in the fields of wellness, gastronomy, retail and architecture.

Alexa Von Hevden

Alexa von Heyden is a German journalist, author and blogger, whose clients include ELLE, Financial Times Deutschland, Harper’s Bazaar, InStyle, Lufthansa Magazine and Vanity Fair. Her bestselling novels “Hinter dem Blau” and “Meine Sonne. Mein Mond. Meine Sterne” were published by Eden Books. Von Heyden lives with her family in Brandenburg, where she bought and renovated an old house in 2017, thereby positioning herself as a prominent, public voice for those who have recently left Berlin to find their happiness somewhere in Brandenburg.

Christian Rauch

Christian Rauch is a sociologist who has been working as trend and future researcher at the German future institute Zukunftsinstitut since 2005. Rauch is in charge of research projects for companies in various industries, as well as trend analyses and studies. The latter especially deal with upcoming lifestyle, health, environmental and mobility phenomena. Rauch is also managing director of the Frankfurt office of the Zukunftsinstitut.

Louisa Kastner

Louisa Kastner has worked in various agency environments handling and consulting clients from the luxury and high-end fashion industry, such as Cartier, Chanel and Roger Dubuis. Currently, she works as a brand consultant and cultural strategist for institutions such as Meisterkreis – Deutschland and Fashion Council Germany.