Hypebaes: Gen Y and Z girls of the streetwear scene
11 Mar 2018
Hypebaes: Gen Y and Z girls of the streetwear scene

Streetwear has long been a boys’ club that has ridiculed or misunderstood women’s involvement. But female aficionados from Gens Y and Z are forming physical and digital groups to ensure their voices are heard. How is a sense of community shifting the gender balance within this subculture?

Kitty Cowell

Kitty Cowell is a London-based fashion stylist and lifestyle blogger. She has worked with brands including Bape, Puma, Nike, Baby G, Canon, and Hello Kitty, and she specialises in styling cover shoots, campaigns and celebrities.

Vanessa Castillejo

Vanessa Castillejo is the head of Urban Women's Club which is the female division of Urban Jungle Store. She creates content for the website and social media, organises shoots, and writes a weekly newsletter, as well as communications, marketing, PR, and events.

Lara Piras

Lara Piras is a copywriter, researcher, and brand strategist. Considered a youth culture expert, her vast industry knowledge comes from working with some of the industry’s best, including MTV, WGSN, Vogue UK, and Vogue US.