Youth subcultures still exist, but they’re far removed from the mods, rockers, punks and hippies of generations past. How have blogs and social media impacted the way Gens Y and Z form tribes? And how do they define their identities beyond the clothes they wear and music they listen to?
Once vilified over illegal street races and rowdy meet-ups, the ‘Boy Racers’ of the ‘90s have matured into a passionate group with the know-how and income to indulge their love of car modding. How do they now express their auto appreciation? And how are manufacturers adapting to their tastes?
Streetwear brand Supreme is a bundle of contradictions. It’s affordable yet exclusive; ultra-rare but surprisingly easy to buy; and is both a high fashion collaborator and foundation of subcultural style. How has this niche label kept its cool, even while attracting gaggles of teens to its stores?
Vaping has coming a long way since the e-cigarette was invented in 2003; the global market for related products was worth $6 billion in 2015 and is set to reach $50 billion by 2025. But who are the people driving this growth and how have they built a community around an anti-smoking aid?
Zero Waste as a movement is not embodied by festivals, websites or organisations, but by bloggers and YouTubers who have a collective desire for polished beauty and a clean, minimalist aesthetic. How are these extremely eco-conscious consumers minimising their impact on the planet?
From Coasties to K-Poppers, the US is home to a range of teen subcultures. In the fourth of a series exploring Gen Y and Z tribes, Andrea Graham Richeson examines the Americana – teens looking to mid-century America for their inspiration. Can they bring hand-crafted heritage into the 21st Century?
Hard-working, outdoorsy, and down to earth, America has a whole new generation of Country Boys and Girls. In the eighth of a series exploring Gen Y and Z tribes in the US, Andrea Graham Richeson looks at how these young and ‘countrified’ individuals are expressing their traditional values.
The Dandy Lion Project is a photographic exhibition depicting young black men in flamboyant styles of dress. Amid reductive media representation and heightened racial tensions in the US, it aims to show that being a well dressed black man can be political, oppositional and therapeutic.
Neon nails, coloured contact lenses and plaited locks. This might describe a girl from Harajuku, but while Genderless Kei is a Tokyo style tribe, it's not just for girls. In fact, it's rocked predominantly by straight, teen boys that are rebelling against Japan’s notoriously conformist gender norms.