What is rural life really like?
11 Jul 2017
What is rural life really like?

With rolling hills and ‘chocolate box’ homes, the British countryside is often idealised. Yet alongside the numerous benefits of living beyond towns and cities, there are many drawbacks. Canvas8 spoke with Michael Woods, editor of The Journal of Rural Studies, to shed light on rural realities.

Rebecca Smith

Rebecca Smith is the Head of Toolkit at Canvas8. With a background in psychology, she has worked with global clients such as Google, Nike, and Mars, exploring everything from what people want from a fake tan to Gen Z’s relationship with social media. Outside of work, you’ll find her binge-watching reality TV, listening to hyperpop, or with her nose buried in a fantasy novel.