Why is video going vertical?
1 Nov 2016
Why is video going vertical?

Vertical video was once the much-ridiculed byproduct of smartphone clips filmed the ‘wrong way'. But the popularity of Snapchat and other portrait-mode video apps is prompting content platforms, advertisers and even filmmakers to take it as seriously as users. Is vertical the future of video?

Katy Young

Katy Young is a Canvas8 senior behavioural analyst. She has a degree in American Studies and Film and an MA in Journalism. Her interests include wild swimming, thinking of podcast ideas and singing in an all-female choir.