The fight for equal pay may be well-publicised, but women are still left to most of the housework behind closed doors. And while advertisers are shifting away from out-dated ideas of macho cleaners and domestic goddesses, how can men be convinced to pull their weight in the home?

Seven in ten Brits don't have time for chores, with nearly 60% sometimes describing their home as a 'pigsty', while one in ten haven't vacuumed in a month. Can Dyson’s 360 Eye quash claims that robotic vacuums don’t work, and let people clean their homes at the flick of a button?

With media and researchers exposing the chemical nasties found in everyday products – from air fresheners to washing powders – consumers across the world are facing up to a hidden health crisis. With indoor pollutant levels two to five times higher than outdoor, is it time our homes had a detox?

For most people, chores are a necessity and rarely a pleasure; a third of Brits would rather pay to have someone else do them. But could a shift in our perception of these tasks, underpinned by thoughtfully designed products, make them more pleasant? Can beautiful brooms make sweeping fun?