Listicles, celeb gossip, virals, and vloggers. Nothing works harder to capture and retain our attention than the internet. But if clicks, page views, and ‘likes’ no longer cut it when it comes to gauging how engaging a platform really is. How should we be measuring a brands money-making potential?
In India, Android adoption is driving the smartphone market, which is set to surpass the US as the second-largest worldwide in 2014. With so many new marketing opportunities, Ladooo is a platform that promises Indian brands customer attention in return for free airtime.
In an attempt to get people engaged with the news, some publishers are taking cues from video games and gamifying the news. Just as news transcended the medium of text and became more visual with video, a new generation of news is becoming increasingly interactive.
Push for a pizza, swipe for a cleaner and tap for a taxi. The rise of apps like Uber is facilitating the culture of ‘I want it, and I want it now’. For digital-savvy city-dwellers from London to Beijing, everything you need – from your dinner to a ride home – is just an app away.
Digital is becoming a firm fixture in our daily lives. We sat down with Tom Chatfield, author of How to Thrive in the Digital Age, to discover the ways in which technology intersects human nature, and how we're adapting to this new landscape.