Aug 14, 2014
How Uber fulfils our ‘I want it now’ culture

Push for a pizza, swipe for a cleaner and tap for a taxi. The rise of apps like Uber is facilitating the culture of ‘I want it, and I want it now’. For digital-savvy city-dwellers from London to Beijing, everything you need – from your dinner to a ride home – is just an app away.

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Uber has changed the taxi industry forever. Averaging 80,000 new sign-ups a week, the app continues to be astronomically successful in every city it launches in – from Europe to the US to China. And as Uber changes the private transportation industry, companies in other sectors are looking at the app as inspiration for providing quick, efficient and cost-effective on-demand services.