Push for a pizza, swipe for a cleaner and tap for a taxi. The rise of apps like Uber is facilitating the culture of ‘I want it, and I want it now’. For digital-savvy city-dwellers from London to Beijing, everything you need – from your dinner to a ride home – is just an app away.
Alex Strang is a senior insight editor at Canvas8 who used to be in a punk band that was signed, shaped, and spat out. He enjoys using his experience of being the product to help brands understand how to sell theirs. After studying philosophy and critical theory, he found his feet in the market research world and has been over-analysing consumer behaviour ever since, including his own. He can usually be found playing board games, watching Seinfeld, or trying too hard to make his daughter laugh.
Doing laundry is at the bottom of most people's to-do list - the epitome of the boring household chore. In China, Edaixi is an on-demand laundry company providing a swift and efficient service for time-strapped and space-poor Beijingers who want to outsource their laundry.
In the UK, 75% of adults care about their home being clean – but only one in five put the time in to clean at the weekend. Perhaps it's down to laziness, being overworked, or rethinking priorities, but one million more people employ a cleaner than a decade ago.
Aimed at parties and corporate functions, Boston-based Drizly aims to deliver alcohol to your doorstep in under 40 minutes. After receiving £2.5 million in funding, and with a host of competitors across the US emerging, the race towards delivering 'on demand' alcohol is on.
A trip into Shoreditch with Uber could get you 15% off a magazine from Beach London or a free drink at Lyle's. It's the latest offering from the taxi service, bringing small businesses together to champion local spirit. London isn't the only city involved – Boston and San Diego are too.