Online shopping is bigger than ever, but the value of a great in-store experience shouldn’t be overlooked. According to studies, it’s older consumers that value a personal in-store experience most highly, as over-50s reject shops with a bad atmosphere or poor customer service.

Around 5.1 million Brits aged over 65 have never been online. Catering to these untapped customers, Barclays has created over 3,500 'Digital Eagles' - specially-trained staff to help them get online and up to speed. But do people want a bank teaching them about the internet?

A third of the 10,000 Boomers turning 65 each day are entering retirement single. The thought of being shipped off to live in a retirement home is unthinkable for many – but The Golden Girls Network offers house sharing for older single women who are still young at heart.

Research indicates there's a fundamental change in the way the tastes of those aged 50+ are formed. As Boomers turn to 'young', 'unsophisticated' music like rock and pop, how is this unprecedented shift affecting seemingly unrelated purchases?

More than a quarter of British companies are set up by people aged 50-65 – with a higher success rate than any of their younger counterparts. But why are so many older 50s taking on challenges and starting new careers, when their parents rejoiced at the thought of retirement?

By 2050, the number of Australians aged over 65 is expected to double, and while new government regulations plan to make it the country with the highest retirement age in the world - 70 - the current crop of pensioners are relatively rich and looking for luxury.

Are Australians still beach mad? How is the face of the average Aussie changing? In our 2014 / 2015 cultural snapshot of Australia, we demystify cultural myths, shed light on the country’s economic outlook, and explore the emerging and established trends across eleven sectors.

What does it feel like to grow old? Professor Philip Tew and Nick Hubble asked over 300 seniors to document their experiences. The findings shed new light on this untapped, misunderstood demographic, overturning assumptions about who seniors really are.