Redefining highbrow for ageing audiences
9 Dec 2013
Redefining highbrow for ageing audiences

Research indicates there's a fundamental change in the way the tastes of those aged 50+ are formed. As Boomers turn to 'young', 'unsophisticated' music like rock and pop, how is this unprecedented shift affecting seemingly unrelated purchases?

Paul Dwyer

Dr. Paul Dwyer leads the University of Westminster's student enterprise activities, including the award-winning Westminster Enterprise Network. He enables businesses and other organisations to work with a diverse and international community of students and graduates, whether hiring freelancers, working collaboratively to solve problems, or supporting and mentoring student start-ups. His research is on the effective promotion of innovation and enterprise, particularly in media production.