People are willing to show support for social causes – provided they don't have to do much - and brands are finding new ways to tap into the strength of the herd. By re-engineering menial actions – from buying body lotion to having sex – there are ways to reward everyone.
Lore Oxford is a cultural theorist and strategist. She's also the author of Substack column 'Why tho?', where she writes about internet culture and the adoption of Web3.
When a catastrophic earthquake hit Haiti in 2010, killing hundreds of thousands and leaving 1.5 million homeless, Design Innovation Director at Nike Foundation Tom De Blasis knew Nike had to do something – but what?
Brands want people to interact with their products and services - because interaction can take on value as an alternative to traditional currencies - and they're constantly searching for the best exchange rate. But what's in it for consumers?
A new wave of technological advancements is making it easier than ever to plug into a techno-utopian automated lifestyle, as people increasingly expect to exchange minimum input for maximum output.
As the number of charities and non-profits increases, people are being hit by 'causes' on all fronts. Cutting through 'cause overload' means starting a movement people can really support, and for businesses, this means thinking more like a non-profit.
A Samsung-powered Android alarm app helps researchers at the University of Vienna find cures for diseases. It harnesses your phone's processing power at night while charging to crunch protein calculations and send them to the researchers via Wi-Fi.
UNICEF is challenging Millennials to unplug, and donating water to those in need for every ten minutes they can go without reaching for their device. It's a smart campaign to target a mobile-happy generation who likes to save the world on the side.
GuiltyPledgers is a new app for Spotify that charges people a donation to charity to add a song to a shared playlist on Spotify. By integrating giving to charity in a behaviour that is already engrained, engagement becomes easier and more natural.
Sometimes there’s nothing better than indulging yourself. But as the desire to do good with minimal effort spreads, people are looking for that perfect medium between self-indulgence and selflessness. Enter One Hope Wine, part of California’s growing ‘cause brand’ trend.