Sometimes there’s nothing better than indulging yourself. But as the desire to do good with minimal effort spreads, people are looking for that perfect medium between self-indulgence and selflessness. Enter One Hope Wine, part of California’s growing ‘cause brand’ trend.
80% of the world's eyewear brands are designed and manufactured by a single company. In 2010, a start-up eyewear designer with a revolutionary e-commerce platform set out to disrupt the marketplace. Where is Warby Parker headed next?
Less than 10% of Brits regularly donate money to charity because it's 'inconvenient'. By seamlessly enabling online shoppers to donate as they spend, Give as you Live is activating a new market of donors, while freeing them from buyer's remorse.
People are willing to show support for social causes – provided they don't have to do much - and brands are finding new ways to tap into the strength of the herd. By re-engineering menial actions – from buying body lotion to having sex – there are ways to reward everyone.
Paper & Cup is a café-bookshop that, unbeknown to most, is a social enterprise for former drug addicts. With plenty of coffee shops to compete with and a discerning local clientèle, why does Paper & Cup make no mention of its virtues?