REPORT
Mar 6, 2014
How 'wearable' is wearable tech?

People prefer wearable devices that are unobtrusive, fit into daily life and existing habits, and look stylish. But even if all these boxes are ticked, do they really want to wear technology on their wrists, faces and around their necks?

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Scope

No-one wants to look like a ‘Glasshole’ sporting the latest piece of clunky wearable tech. We want technology that is unobtrusive, fits into our day-to-day lives and existing habits (if you don’t normally wear a watch, why would you wear a smartwatch?) and looks like a fashion accessory you’d choose to buy even if it didn’t possess techy powers.