Why Glossier levels the field for active beauty buffs
Why Glossier levels the field for active beauty buffs

Cult beauty brand Glossier got worldwide coverage when it partnered with the USA women’s basketball team for the Paris 2024 Olympics. As women’s sports finally get the attention they deserve, beauty brands can explore opportunities in a previously male-dominated market.

Analysis

image-fea36235e49b74f63e44e11fceb479eecff5db1c-1057x1600-jpg

Shannan Sterne

Shannan Sterne is an award-nominated journalist, copywriter, mentor, and consultant published globally. She has experience at world-renowned retail organisations, national consumer glossies, creative content agencies and industry trade magazines. Sterne is a copy consultant for global skincare brand StriVectin, a reporter for Canvas8, and a social media strategist for Invito Design. She has also guest lectured at Condé Nast College of Fashion and Design and Falmouth University. Sterne has previously written for titles including Harrods, Superdrug, Red, You & Your Wedding, Women’s Wear Daily, and Look.

ML

Mia Lyndon

Mia Lyndon is a journalist and copywriter and is currently beauty writer at The Sun’s Fabulous magazine. She also contributes to creative copy agency Smart Beauty Creative as a Gen Z specialist. Mia has an impressive roster of bylines under her belt, including The Independent, The Metro and Stylist.

Related Macro behaviours

Byegenderwwc54se7g4

Macro Behaviour

Read now