L’Oreal has partnered with neurotech company EMOTIV to create a futuristic perfume consultation that's a first of its kind. Combining the power of science and AI, the tech provides precise fragrance recommendations based on a person’s mood and feelings. Is this the future of luxury perfumes?


L'Oreal x EMOTIV headset

Hugo Boss’s Oxford Street store is adopting avatar-based virtual try-on technology, giving customers in-store and online personalised avatars made to their exact measurements. 

Hugo Boss Avatars

In a bid to disrupt the shopping journey by providing ultra personalised touchpoints, beauty giant Ulta partnered with Haut.AI to built a platform that can scan for skin types and needs, and tailor product selections accordingly. The service can cross-segment on customer preferences including texture, smell, and even values, like sustainable ingredients.

Ulta Beauty, ultra personalised

DNA home testing kits are turning saliva samples into tangible, hyper-personalised information that can be used for reports into potential health risks including cancer, diabetes and genetic conditions. 

DNA decoding

People can now commission their own personalised avatars and purchase them on unlikely platforms, including Etsy.

Bespoke avatars on Etsy

Artist Ben Grosser challenges people to look at their personalised filter bubbles anew with a multimedia artwork that seeks to make them more aware of how algorithmic targeting shapes their preferences and reality

Depersonalization System

Recognizing the success of food and drink content on social media, Uber Eats is launching a short-form video feed on its app. The hope is that more immersive content will give people a better insight into the dishes they’re choosing from and nudge them to try things they’ve not had before.

Uber Eats encourages menu discovery with video feed

Google’s new Australian campaign uses TikTok stars to show how its search engine app can help you navigate new experiences. From making a mocktail to navigating a foreign city, the campaign spotlights Google's benefits to a Gen Z audience that's increasingly turning to TikTok for information.

Google app helps Gen Z navigate their independence

Furniture company Dowel Jones champions Australian-made furniture and embraces authenticity amid new market dynamics. The brand’s pillars of durability, timeless design, and emotional resonance effectively negotiate what it means to do functional design in the modern day.

How Dowel Jones puts fun in functional Aussie furniture

A new, globally connected generation is shaking up the ways in which they celebrate Holy Week, with travel becoming a central tenant of how people mark their faith. As Filipinos balance the secular and the sacred, what do new rituals tell us about the future of travel during religious holidays?

What's driving new travel rituals around religious holidays?

Technology is becoming increasingly central to interior design, yet while flashy gadgets used to be spotlit within kitchens and living rooms, many people are looking for less intrusive integrations. How can brands tap into the sometimes conflicting desires for simplicity, style, and functionality?

How is home tech blending into the world of interiors?

The mobile payments app GCash has revolutionised financial services by bringing banking to Filipinos' fingertips. Through its innovative features, strategic partnerships, and commitment to financial inclusion, GCash empowers millions to control their finances and easily pierce the digital economy.

How GCash dispenses financial inclusion to mobile Filipinos

TikTok is launching a new photo-sharing app, TikTok Notes, to rival Instagram, reflecting the growing trend of personalized online experiences and the decentralization of information. However, TikTok's algorithm-driven approach has already received some pushback from users.



TikTok challenges Instagram with new 'Notes' photo app

Wyn Beauty is a sports-backed cosmetics brand recently launched by tennis champion Serena Williams. With the cosmetics space increasingly dominated by celebrities, Wyn Beauty aims to go beyond mere aesthetics and create functional products that cater to active, on-the-go lifestyles.

Wyn Beauty meets needs of functional-first beauty buffs

Billie Eilish has gained nearly seven million Instagram followers in two days after adding all followers to her Close Friends stories. Social media has evolved to become more exclusionary, and communications are shifting to favor more closed-door communities to create a sense of connection.

Billie Eilish Instagram stunt adds millions of followers

Dove Men+Care has launched a new product to tap into skyrocketing interest from male consumers in whole-body deodorant. Research shows that men feel uncomfortable talking about their personal hygiene, and the release supports personal care with an understated and pragmatic offer.



Dove launches whole body deodorant as hygiene norms shift

Human Beauty is an inclusive beauty brand built by a founder and a community of people within the disabled community, giving it a hyper-authentic point of view. The brand’s innovative products and communications celebrate the diversity and personal needs of consumers of various abilities.

How Human Beauty blends ability inclusion in beauty design

In an ageing country with fewer kids per capita than ever, South Korean adults are willing to spend money on the kids that do exist in their lives, driving a booming childrenswear industry. What’s shaping Gen Alpha’s fashion choices in their formative years, and what should brands watch out for?

Why are so many South Korean Gen Alphas wearing luxury clothes?

Acting as a home away from home, equipped with gaming consoles, board games, vinyl players, and film screens, a new breed of socialising spaces is encouraging visitors to connect and engage in person. These venues foster community and belonging in an increasingly isolated digital landscape.

Why Southeast Asian hobbyists are flocking to co-playing spaces

Why is everything starting to look the same, no matter where you are in the world? Canvas8 spoke to Kyle Chayka about the dangers of letting algorithms shape our culture for us, what we can do about it and what the future looks like for brands trying to break into our feeds.

Kyle Chayka on how the algorithm is flattening culture

Fashion brands have started doing well in including bigger bodies on the runway, but this has gone downhill in recent years. Seeing a regrowing gap in size inclusion, Good Counsel provides both style and function for the growing demographic of men who want to express themselves through clothing.

How Good Counsel alters style options for plus-sized men

Naver, South Korea’s biggest search engine, has created interactive shopping experiences and a thriving online community. Through its combination of group-buying, live e-commerce, and AI-generated ads, it continues to make exciting improvements that keep it at the top of the game in South Korea.

How Naver decodes Korean shoppers’ online lifestyles

Good Girl Snacks’ Hot Girl Pickles cater to the TikTok-popularized ‘girl dinner’ trend, which focuses on transforming snacks into visually appealing, satisfying meals. The brand’s success reflects the evolution of snacking culture in the US, all the while raising questions about new food mindsets.

Why Good Girl Snacks builds on new snacking mindsets

Research from ZipRecruiter has revealed that businesses are tempting prospective employees back into the office by increasing salaries for full-time in-office jobs. Although remote work's best perks can't be remedied with more money, hybrid work looks set to appeal to Gen Zers in the workforce.

Hybrid workers need more than a salary boost

Kraft Heinz has released a Velveeta cheese-inspired hair dye modeled after the bright yellow hue of the fridge staple. As Gen Zers’ self-expression grows freer, brands are looking for quirky, unexpected ways to encourage cross-platform collaborations to court their superfans.

Velveeta hair dye courts cheese superfans

Chiyo, a food delivery service inspired by traditional Chinese medicine, has received funding to expand its offerings. Personalized health services are on the rise as people continue to prioritize their wellbeing in more holistic ways that tap into traditional knowledge.

Postpartum nutrition start-up prioritizes holistic health

E.l.f Cosmetics has partnered with punk rock water brand Liquid Death to release a heavy-metal-inspired makeup collection, tapping into fandom for niche subcultures. Brands are tapping into unusual subcultures and finding inspiration in the past to stand out to adventurous, irreverent Gen Zers.

E.l.f. uses 'Corpse Paint' to tap into metal fandom

Tapping into a seemingly niche market in Singapore, Sambal & Mages is a brand creating customised dice that can be used for various games. People are finding community through shared interests, and businesses like this are helping to cultivate these subcultures that make them feel connected.

Dice makers in Singapore tap into gameplay subcultures

TikTok has launched a revised rewards programme for creators who drive higher audience engagement. As people increasingly rely on online creators for recommendations, how can brands ensure that people receive tailor-made content that feels authentic and driven by values?

TikTok updates its reward offerings for creators

While many people grow increasingly disinterested in the endless rotation of celebrity endorsements, some brands are putting a new spin on the strategy through humor. Stella Artois is one such brand, leveraging David Beckham’s funny side in a new faceless campaign to promote its beer.




Stella Artois campaign hides David Beckham's face

Ultra-low-cost carriers offer a no-frills experience at very low fares and charge mercilessly for ancillary services. With consumers more willing to splurge on travel, demand for premium cabins has gone up. How can budget airlines keep up when people increasingly see travel as an indulgent treat?

How can budget airlines win back value-conscious travelers?

India’s discerning high net worth individuals (HNWIs) are increasingly reviving traditions and connecting past and present in their fashion. Many now place high value on timelessness, especially among well-heeled urban globetrotters. What can others learn from this shift back to roots?

Why India's HNWIs are bringing back traditional designs

As trust in celebrities declines, a crop of young popular figures is emerging and tapping into authenticity to capture young audiences. What’s behind this new era of approachable celebs and how can brands hone in on fans’ desires to witness their favorite stars in relatable scenarios?

What’s behind the new era of relatable celebrities?

Spotify UK is experimenting with video-based educational courses. The move aims to broaden the reach of course providers and target users based on their listening habits. The once audio-only platform is expanding into multiple media categories, enabling users to streamline their online experience. 

Spotify UK ventures into educational video content

'Sexy water' has flooded TikTok with content, as creators add functional ingredients to water to romanticize hydration rituals. People are looking for fun ways to build healthy habits, creating an opportunity for beverage brands to capitalize on rampant customization behaviors.

'Sexy water' offers customizable hydration

Coffee Mate has teamed up with Dr Pepper to release a creamer made specifically for ‘dirty soda’ – a TikTok trend featuring heavily doctored and customized soft drinks. Gen Zers are more adventurous in their tastes, and brands are looking for novel ways to play to their desire for customizable combos.

Coffee Mate develops creamer for customizable dirty soda

Two decades after rolling out its first Forerunner, Garmin is innovating within the realm of wearable fitness tech by rolling out new personalized models for fitness experts and beginners alike. How has the brand continued to stay relevant as health-conscious mindsets evolve?

How Garmin caters to fitness-focused tech enthusiasts

In 2021, IKEA opened its largest branch in the world, right in the heart of Metro Manila. Despite reeling from the effects of the pandemic, its successful run is a masterclass in how brands can capture the tastes of the minimalist, sustainability-minded Filipino homeowner.

How IKEA designs curated spaces for Filipino minimalists

Boutique grocery stores, including those run by brand giants, are popping up more and more in the inner cities of Australia amid an anti-supermarket sentiment. The question is, how did this happen, and are Aussies buying the cost of convenience and bougier atmosphere these places are offering?

Behind the success of boutique grocery stores in Australia

Chinese personal care brand Hi!Papa has gained success by filling a vacuum in the market between all-in-one infant/baby products and teen/adult skincare and cosmetics. How did it tap into the broader kids’ skincare and cosmetics trend, and what can brands learn from this?

How Hi!Papa invites Chinese kids into playful skincare

Briefcases are making a comeback among younger people, who are mining the internet for inspiration from yesteryear. During a time of declining trust in institutions and culture, people are reviving vintage fashion to communicate a sense of timelessness and authority.

Briefcases are making a comeback with Gen Z

In China, female empowerment is becoming correlated with increases in luxury spending, as achieving success in personal or professional lives is being rewarded through luxury products. For brands, leveraging exclusive offline experiences is becoming a popular strategy when appealing to HNWIs.

Clé de Peau Beauté targets HNWIs with offline activation

Skibidi Toilet disregards conventional storytelling. The eccentric animated cartoon about toilet wars has taken off on YouTube and is dominating Gen Alpha’s digital realities through fun, short-form content, blending nostalgia with innovation to capture audiences’ attention.

How Skibidi Toilet leverages nostalgia for Gen Alpha

Barbour, the iconic British brand, leverages its 130-year heritage to connect with modern consumers across generations. But in an increasingly saturated market, how have new collaborations and a sustainability focus propelled the brand to new heights with trendsetting Gen Zers and beyond?

How Barbour remains a beacon of British multi-age luxury

High-net-worth Indians are bearing witness to a unique convergence of spirituality and luxury, as affluent individuals prioritise spiritual fulfilment over materialistic pursuits. This reflects a changing priority among the affluent class seeking a deeper connection to personal growth and wellbeing.

How is spirituality influencing luxury travel among high-net-worth Indians?

Zepbound, pharmaceutical company Eli Lilly’s prescription medicine for weight loss, is changing the landscape of weight management. Its effectiveness has triggered a surge in demand against the backdrop of a worldwide obesity epidemic and a significant cultural shift in weight-loss conversations.

Why Eli Lilly’s Zepbound entices the weight-loss market

As the first generation of true digital natives, it’s no surprise that Gen Alphas are already engaged in the news. Australian youth stay in the loop through video explainers and short-form updates – but these kids are still in need of more robust digital literacy skills and forums for discussion.

How are Australian Gen Alphas getting their news?

Riding a wave of Gen Alpha popularity, the free-to-play VR game Gorilla Tag has surpassed 100,000 ratings on the Quest Store. Gen Alphas are turning to VR games en masse to hang out with friends online, pointing to the strength of niche subcultures and changing socialisation patterns.

Gorilla Tag becomes Gen Alpha virtual hangout spot

As young Muslims in Southeast Asia adopt growingly religious lifestyles, online dating platforms that cater to Islamic teachings are gaining traction. The platforms differ in various ways from conventional dating apps, as many expect marriage out of them, also known as the ‘taaruf’ process.

Why Muslim Southeast Asians are turning to halal matchmaking apps

While perfume has been around for nearly as long as humans, it is currently having a moment and outperforming sales of any other beauty products across the board. It seems like younger consumers can’t get enough of niche new fragrances and emerging scent brands. What’s behind perfume’s renaissance?

What’s behind perfume’s surge in popularity? 

Digital wardrobe app LehLah has enlisted Athiya Shetty to give its users insider access to the Bollywood actress’ personal closet. The campaign is speaking to Indian fashionistas who are looking for more peer-influenced-curation when it comes to product discovery and recommendations.

LehLah brings community intimacy to style discovery

Snap has announced the return of its AR Ramadan mall, complete with new features to heighten the immersive retail experience during the festive season. It’s an example of successful localisation that goes beyond product to become an integral companion in the everyday lives of local customers.

Snap uses AR to bring Ramadan shopping to life

In a first for the brand, MCM has launched a Ramadan-themed capsule collection. While Eid and Ramadan will continue to be important moments for luxury brands to show up, the growing buying power of Muslim shoppers means they’ll be expecting localisation to be the norm rather than a novelty.

MCM debuts Ramadan capsule collection 

Luxury postnatal retreats are on the rise in the US, offering personalized support and experiences for new mothers. These retreats reflect a growing demand for tailored experiences and highlight the evolving nature of luxury beyond material goods in an experience-driven consumer landscape.

Luxury postnatal retreats emerge for new mothers

In a saturated streaming landscape, Wes Anderson's Galerie film club offers users an alternative that prioritises community and human-led experiences. As media giants battle it out, Galerie keeps people engaged by fostering belonging through its unique approach to content curation.

How Galerie film club empowers human-led content

As demonstrated by the #Sephorakids movement online, Gen Alpha are using adult skincare products that risk damaging their skin. Evereden is a mum-and-baby care brand that offers children-friendly products, allowing children to experiment with skincare while sheltering them from potential harm.

Evereden offers kid-friendly skincare for Gen Alpha

Beauty products have become one of Indonesia's fastest-growing markets and businesses in the last few years. However, local brands used to have less access to expand their market. Sociolla emerged as an e-commerce platform bridging the gap between beauty brand enthusiasts and the brands themselves.

How Sociolla blends Indonesian quality into global beauty

Grab is making a concerted effort to address safety concerns on the roads by increasing the likelihood that female passengers will be paired with female driver-partners. The move reflects a demand for better representation beyond virtue-signalling and a critical need to empower female workers.

Grab empowers female passengers in Asia 

A McDonald's campaign highlights how satisfying the restaurant's meals are compared to fine dining venues. With Dubai residents often prompted to visit the fast food chain after unfulfilling, expensive meals, the witty campaign aims to capture a portion of the city's expanding restaurant sector.

McDonald’s UAE promotion targets hungry fine dinners

Consumers are embracing fragrance-led journeys and scent-infused rituals, leading many to seek out brands that satisfy their aromatic appetites. With the power of scent driving emotional connections, Jo Malone is helping buyers infuse meaningful fragrance moments into their lives.

How Jo Malone became a coveted fragrance companion

Australian retirement village operator Aveo has launched a campaign highlighting how community and human connection don't have to stop at retirement. As people's ideas of retirement become more fluid and positive, brands can help them explore the rich possibilities of a life well lived.

Aveo rethinks retirement as community-oriented lifestyle

responseSpotify has debuted Song Psychic, a program that offers listeners songs and playlists in response to questions users ask about their lives. In an era of increasing algorithmic anxiety, people are looking for novel ways to get content recommendations tailored to their personalities.

Spotify's Song Psychic answers big questions with music

By giving workers in Indonesia early access to their salaries, Wagely helps them be more financially secure, ensuring they don’t take loans they can’t repay. As economic uncertainty hits people globally, consumers expect the system to adapt and help them cope with monetary pressures.

Early pay access is safeguarding Indonesian workers

The job offers aspiring content creators the opportunity to promote the drink while on a tour of the United States. This campaign leans into the sense of ownership people want to have with their favorite brands and how immersive experiences can encourage meaningful fan-led co-creation with brands.

Olipop unveils 'dream job' for soda fans

Pinterest users are actively using the platform's inclusive filters that diversify search results, especially Gen Zers. As younger generations continue to look for more personalised content, tech-enabled tools for equitable representation are becoming ingrained into their daily digital lives.

Pinterest's inclusive AI seeing uptick in Gen Z usage

Wagamama and Willy's Pies' Chicken Katsu Pie collaboration merges British and Japanese cuisines at select Wagamama locations. This partnership shows a trend towards unique, cross-industry collaborations that tap into consumer desires for innovative, heritage–infused, culturally diverse offerings.

Wagamama and Willy's make cross-restaurant collaboration

Despite changes in principles, traditions are still a living part of Indian culture, especially through material memory. This is why the jewellery brand Aurus crafts artisanal pieces that appeal to family-oriented and autonomous women, preserving Indian tradition through highly visual storytelling.

Why Aurus crafts visual heirlooms for modern Indian women

Parlon, a Filipino beauty and tech platform, makes self-care easy by hosting over 500 wellness service providers. By catering to Filipinos’ health and wellness priorities post-pandemic, it is a one-stop shop for beauty enthusiasts and helps independent salons with digital operations.

Why Parlon digitises the Filipino beauty salon experience

Fitness trackers aren’t new, but the level of detail they offer is changing. Take the WHOOP band 4.0; it can learn a user's body norms and routines and help them achieve fitness goals through tailored recommendations. What do personal tech innovations like this mean for the future of fitness?

How WHOOP’s approach transforms fitness tracking

Slack is changing the future of work to help employees and employers prosper. The workplace management system is using artificial intelligence to personalize workplace communication and give employees the structured, clear, and concise information they need to thrive in modern work environments.

How Slack’s AI mind levels up employee intelligence 

Work booths are taking off in Japan, with companies like Fujifilm implementing private workspaces in subway stations across Tokyo. These reflect a post-pandemic shift in workplace preferences, where individuals prioritise personalised, controlled, and private spaces over socialisation in the office.

Private work booths gain popularity with Japanese staff

Amid a sea of generic health apps that crowd smartphones, Healthify positions itself as a mix of personalised wellness and tech wizardry. The app is about more than just counting steps or leafy greens. It's understanding the beat of every user's lifestyle, making health a goal and a way of life.

Why Healthify serves AI-planned diets to busy Indians

In India's thriving luxury beauty sector, Bollywood biggie Deepika Padukone's skincare venture, 82°E, aims to seize attention. Despite facing pricing and communication challenges, star power and a focus on sustainability have boosted visibility, but the question remains – is it enough for success?

How 82°E associates Indian skincare with celebrity status

In his first standalone collab for LV, Pharrell Williams has enlisted Tyler, The Creator to design a capsule collection. While people feel increasingly ambivalent about celebrity influence in consumption, the drop demonstrates the enduring power of brand collabs when done thoughtfully.

LV capsule taps Tyler, The Creator to amp up star power

Grupo Boticário is addressing the challenges of limited dexterity with free accessories that transform its products to be more ergonomically suited for people with physical disabilities. Beauty brands globally are starting to design inclusively, but more work is still needed for true universality.

Grupo Boticário boosts access with cosmetic accessories

Minimalist styles dominate the global furniture market, led by Swedish brand IKEA, which Japanese brand Nitori wants to challenge. In their current battleground, Southeast Asia, Nitori attempts to get ahead by tapping into locals’ preferences for more practical and convenient living.

Why Nitori builds utilitarian spaces for SEA homemakers

Gen Zers work out more than previous generations, and they’re also more invested in skincare. With #Gymskincareroutine receiving millions of views on TikTok and fitness influencers sharing their gym routines, how is this merger of skincare and fitness influencing Gen Zers’ self-care habits?

How are Gen Z fitness buffs upgrading their skincare?

McDonald's has introduced a four-episode campaign to pay tribute to the chain’s omnipresence in anime and manga, reacting to the art form's growing popularity among young people worldwide. Even heritage brands like McDonald's are getting in on the act, demonstrating the rising power of fandom.

McDonalds taps anime fandom with limited series

We’re all starting to comprehend the huge potential – and potential risks – of AI. In education, unscrupulous kids are outsourcing their homework to ChatGPT, while startups are promoting AI as a tool to personalise learning. So how are students, teachers, and parents navigating this brave new world?

How AI is revolutionising education

In the Philippines, rising prices, traffic, and inefficient modes of public transportation take out a big chunk of commuters’ precious time every day. To cope, Filipinos exhibit resilience through organised online communities, humour, and alternative ways to get around the city.

How Filipinos navigate poor public transport through community

Consumer skepticism has seen an array of celebrity beauty brands develop a less-than-favorable reputation. However, invested consideration from emerging players such as Rhode by Hailey Bieber has been shown to win over beauty buffs in an oversaturated market, carving out a blueprint for success.

How Rhode uses star power to win over young beauty buffs

EmSphere offers an unparalleled futuristic experience by blending lifestyle, shopping, and a seamless online-offline experience under one roof. The mall caters to distressed locals and returning tourists in search of greener spaces to socialise and be entertained in the heart of the capital.

Why EmSphere blueprints the future of Thai shopping

Gymshark has released a new headband in response to people with textured hair postponing workouts to preserve their new hairstyles, such as braids or wigs. The company's move highlights how brands are understanding their consumers' diverse needs to develop inclusive products. 

Gymshark launches sweat headband for textured hair 

Men are ready to express themselves through beauty – and Obayaty is here to provide the tools to just do that. The new-gen brand is pushing aside basic skincare products and is filling a gap in the market for practical-meets-playful make-up that gives those who identify as male a creative outlet.

Why Obayaty adds personal color to masculine beauty

A report has found that British tourists want more than just relaxation from their holidays: they also want to learn new skills and fulfil their passions. With more of them expected to spend on travel this year, the sector could look to diversify activities offered to travellers.

Britons want hobbies with their holidays

After appearing on Dragon’s Den, frozen ready-meal start-up Stocked has secured a £50,000 investment for a 6% stake in its business. The brand hopes to expand the sale of its award-winning meal blocks into more retail spaces, meeting the desires for convenience held by foodies with busy schedules.

Stocked blocks cater to time-pressed foodies

A study has found that physical exercise apps are not meeting older people’s needs – exacerbating inequities in physical exercise. With more people worldwide living longer, and physical activity being crucial to prolonged health, the health sector must consider ways to adapt to an ageing population.

Study finds exercise apps are failing older people

Aya Care is changing the period game for Nigerian women through a multifaceted approach. By offering affordable menstrual products, capitalising on social media virality, and emphasising products made by women for women, it provides practical solutions towards menstrual equity.

How Aya Care centres women in the menstrual conversation

Born from frustration at a perceived lack of good beer options at Indian restaurants, Empress Ale has gone on to establish itself as an award-winning beer. With an emphasis on pairing beer with food, what can this rising brand tell us about Britons’ changing beer priorities?

Why Empress spices up food pairings for beer-loving Britons

Global South Gen Zers represent an increasingly influential demographic, and brands are changing their tech and user experience designs as a result. Canvas8 spoke to digital anthropologist Dr. Payal Arora about the needs, innovations, and challenges of young people in the developing world.

Dr. Payal Arora on the future of inclusive tech 

Saks Fifth Avenue has announced a partnership with premium EV maker Lucid to offer demo drives at its stores. As experiential innovation becomes the yardstick of success for luxury brands, there’s an opportunity to lean into untapped spaces around the HNW lifestyle to diversify client bases.

Saks expands luxury offerings through EV retail

Alo Yoga has debuted its shopping app for Apple's first Vision Pro headset, focusing on 3D shopping experiences and immersive mindfulness experiences. People are looking for captivating shopping experiences, and brands are betting on new technology innovations to provide them.

Alo Yoga unveils immersive AR shopping experience

82°E – a self-care brand created by Indian actress Deepika Padukone – has announced its foray into body care. As the boundaries between people’s health, wellness, and beauty routines continue to blur, the body care space offers untapped potential when it comes to courting wellness-savvy Indians.

82°E ritualises body care for wellness-minded Indians

Blending the warmth and cosiness of a home with an upscale dining experience, supper clubs give home chefs a chance to test the waters and kickstart their careers. By providing Indians a platform to forge meaningful connections, they nurture camaraderie and belonging in a heavily digitised India.

How supper clubs are birthing a new genre of cosy restaurants in India

Lowe's Style Studio on Apple Vision Pro is a VR experience that aims to simplify the kitchen design process. The move aligns with the demand for AI/VR-enabled shopping experiences while also addressing the demand for personalized living spaces that better reflect people's interests and styles.

Apple Vision Pro elevates kitchen design at Lowe's

The Super Bowl plays host to prime advertising real estate as well as the two best teams in the NFL on any given year. But people tend to forget the majority of adverts they see in a crowded media landscape, leaving brands with the challenge of sustaining their Super Bowl-assisted awareness.

Super Bowl ads look to sustain attention post-game

Universal Music Group (UMG) has revealed the record label will no longer license its content to TikTok – meaning users won’t be able to use its songs. As social media continues to break down barriers to access global talent, this move signals a shift in the artist-fan dichotomy.

UMG TikTok departure curtails Gen Z music discovery

Disneyland Paris has reopened a hotel after a two-year transformation with a focus on providing guests with an immersive Disney experience. As people look to TV and film for travel inspiration, there is an opportunity for brands to offer fans real-life experiences of their favourite storylines.

Disneyland Hotel offers fans an immersive royal stay

In an oversaturated K-pop industry and global media market, fourth-generation girl group NewJeans enjoys a rare dominating success. Through Phoning, a NewJeans-specific, Y2K-branded app, the girl group grants superfans the illusion of hyper-personalised inside scoops into the lives of group members.

Why Phoning recalls the flip-phone experience for Gen Zers

E-commerce giant Meituan has launched an in-app feature that helps customers avoid last-minute shopping during Chinese New Year. As super apps become ubiquitous, there’s an opportunity to help ease customers’ mental load and enable them to stay present in the everyday occasions that truly matter.

Meituan makes Chinese New Year a stress-free celebration

From digital body language to fears of rejection (not to mention screen grabbing), and the pandemic robbing many of face-to-face dating experiences, the world of Gen Z dating is a complicated place. What are the new rules and rituals of dating – and how are they shaped on social media?

What does romance look like for Gen Z?

Lifecyle 

People expect products and services that feel made for them