Under a rapid government push and the rise of local manufacturers, India’s young electric vehicle (EV) industry is set for a thriving future. That is, if it can ensure adequate charging infrastructure, standardisation, and consumer affordability. Here’s what else could make or break this space.

Growth in Electric Vehicle sales continues to outpace combustion vehicles in India despite a slowdown. Indeed, EVs are becoming a status symbol for those in India’s major cities and smaller towns; the challenge for brands will be adapting to a market typically focussed on affordability.

India is poised to take over the tech hurricane with an array of tools at its disposal, including a robust EdTech and climate-tech start-up ecosystem and government-led AI tools aimed at delivering social tools. But how can this growth continue amid concerns around privacy and inclusivity?

A survey of Indian car consumers has found that rather than worrying about range, quality of build is the biggest barrier to mass EV adoption. As infrastructural concerns abate, there are opportunities for brands to focus on quality, personalisation, and premiumisation to drive interest.