While wellness remains an essential driver for Indian tourism recognized by the country's local government, retreats are proving especially effective in luring HNWIs back with a pilgrimage-like frequency every year. This shift comes as many Indians are growing dissatisfied with regular vacations.

A transformation is unfolding in India’s pet adoption scene, characterised by a higher affinity for indie dogs (native stray dogs), fuelled by celebrity endorsements and championed by initiatives like Pawga, which melds yoga, puppy adoption, a need for social connection, and social media approval.

Indians are grappling with a protein deficiency crisis. However, the pandemic and digital shifts ushered in a health-conscious era, fuelling a protein revolution. This transformation primarily manifests in convenient and portable snack options tailored to the fast-paced lives of Indians.