As the cost of living crisis worsens, British fintech start-up Yonder’s modern mix of transparent charges, fair credit assessments, and a range of perks is shaking up the market through a card-free, membership-driven model. How is this shift appealing to Gen Y and Z's changing spending habits?
Recession uncertainty is making people feel stressed about money. As people seek support, research has found that financial literacy plays a role in predicting these anxious behaviours. Canvas8 spoke to psychology Professor Gilles Gignac to learn more.
Brand loyalty as we know it is declining among Gen Z audiences as they renegotiate the terms of the business-customer relationship. While this generation has the capacity for some of the deepest bonds, brands will need to meet them where they are with a new set of priorities.
California-based fintech start-up Playbook is targeting well-paid Gen Yers with its promise of uncomplicated, app-based financial guidance and planning. With money troubles and saving for retirement a chief concern for many, what’s drawing people to alternative financial management services?
Young people want to save and budget in a way that isn’t boring. Cleo provides a smart AI bot that delivers financial services in a fresh and disruptive way. With $44 million in funding, Cleo is one of the fastest-growing fintech brands catering to a younger audience: Gen Zers.