Recession uncertainty is making people feel stressed about money. As people seek support, research has found that financial literacy plays a role in predicting these anxious behaviours. Canvas8 spoke to psychology Professor Gilles Gignac to learn more.

Brand loyalty as we know it is declining among Gen Z audiences as they renegotiate the terms of the business-customer relationship. While this generation has the capacity for some of the deepest bonds, brands will need to meet them where they are with a new set of priorities.

California-based fintech start-up Playbook is targeting well-paid Gen Yers with its promise of uncomplicated, app-based financial guidance and planning. With money troubles and saving for retirement a chief concern for many, what’s drawing people to alternative financial management services?

Young people want to save and budget in a way that isn’t boring. Cleo provides a smart AI bot that delivers financial services in a fresh and disruptive way. With $44 million in funding, Cleo is one of the fastest-growing fintech brands catering to a younger audience: Gen Zers.