Bratwursts and kebabs may be par for the course in Germany, but no other country in Europe has seen such a sharp rise in vegans over the last ten years. As plant-based offerings continue to skyrocket and consumers seek sustainable food options, what can brands do to cater for this vegan culture?

With health a high priority as a result of COVID-19, food has become even more central to the way people think about wellbeing, causing many to shake up their diets. Yet this is not the sole reason behind Germany’s shift towards veganism. What’s fuelling the nation’s appetite for plant-based foods?

Germany-based BettaF!sh has partnered with last-mile delivery company Gorillas to launch its vegan tuna alternative in the Netherlands. By offering a sustainable alternative to tuna via home delivery, BettaF!sh is tackling climate change and helping with consumer decision-making fatigue.

Germany has produced several e-commerce delivery platforms that aim to bring convenience and speed to grocery shopping. Berlin-based delivery app GoTiger is an entrant to the market that exclusively stocks Asian products and is catering to the growing number of plant-based eaters in the country.