Why are Germans embracing veganism?
12 May 2022
Why are Germans embracing veganism?

Bratwursts and kebabs may be par for the course in Germany, but no other country in Europe has seen such a sharp rise in vegans over the last ten years. As plant-based offerings continue to skyrocket and consumers seek sustainable food options, what can brands do to cater for this vegan culture?

Dr. Armando Perez-Cueto

Dr. Armando Perez-Cueto is a professor in food, nutrition, and culinary sciences at Umeå University. He has an interdisciplinary education and research background in the overlap between food science, nutrition and health, and consumer behaviour.

Dirk Liebenberg

Dirk Liebenberg is a senior project manager at ProVeg International, a leading food-awareness organisation with a mission to reduce the global consumption of meat and advance plant-based offerings.

Andres Zambrano Bravo

Andres Zambrano Bravo is a Berlin-based freelance journalist who loves to ask why. He loves puzzles and seeks answers to social phenomena and trends, helping researchers, companies, and artists to also find their voice along the way. When not annoying people with questions, you can find him spinning records in one of Berlin’s smoky venues.