Dr. Barbara Sturm is looking to change coming-of-age skincare rituals with an eco-friendly product line and skincare education for Gen Zers. The brand recognises that connecting with Gen Z means aligning with their values while overcoming their scepticism of the info they encounter online.

Amid the uncertainty and chaos of the pandemic, people are trying to regain control of things in their own lives. For an increasing number of beauty fans, this means investing in tech-integrated beauty devices, using data and AI to personalise their skincare routines.

The social media era has made it easy to discover skincare products, yet while influencers and media outlets champion various high-priced and hard-to-find items, a growing number of TikTok users are turning to their local drugstore. Why are ‘skintellectuals’ snapping everyman brands?

The educational online beauty space has become open to toxicity as skincare vigilantes criticise others for their self-care regimes and habits. How can brands make sure beauty continues to be a space that allows for experimentation while remaining positive, educational, and enjoyable?