The social media era has made it easy to discover skincare products, yet while influencers and media outlets champion various high-priced and hard-to-find items, a growing number of TikTok users are turning to their local drugstore. Why are ‘skintellectuals’ snapping everyman brands?
Dr. Julia Carroll is a fellow of the Royal College of Physicians and Surgeons and a member of the Canadian Dermatology Association, Toronto Dermatologic Society, American Society of Dermatologic Surgeons, and the American Academy of Dermatology. She runs a busy dermatology practice and is also on staff at the University of Toronto Medical School.
Romy Antoun is a Canadian influencer specialising in skincare. Her goal is to help individuals make informed decisions when it comes to their skin. She has run her cross-platform blog, Ymor Beauty, for six years and has collaborated with brands such as Olay and Sephora.
Adrienne Matei is a journalist for publications including the New York Times, Bon Appetit, Vanity Fair, The Globe, and The Guardian. She writes about the intersection of online and offline culture from Gen Zer Tik Tok trends to the digital afterlife.
Compared to past generations of teens, Gen Z’s aesthetic ideals are distinctly low-key, with the pursuit of an inside-out glow meaning that cosmetics purchases tend to revolve around intelligent skincare routines. So, how does make-up fit into this minimalist approach to beauty?
Messaging around sun safety tends to focus on fairer skin tones and most formulations don’t cater to the needs of darker skin. Black Girl Sunscreen is working to promote sun protection for Black people with a white-cast-free, moisturizing product that positions suncare as self-care.
While the pandemic has pushed many brands to get more comfortable with digital, Il Makiage has been ahead of the curve with its AI-driven, true-to-tone make-up options. As shopping behaviors go online, its community of micro-influencers boost the brand’s clout and buyers’ confidence.
As people eschew harsh ingredients in their skincare routine and learn more about what’s best for their skin, they’re embracing a new title: the skintellectual. With Americans filling their medicine cabinets with science-backed lotions and potions, how is the face of skincare changing?