23 Nov 2020
How TikTok elevated drugstore skincare

The social media era has made it easy to discover skincare products, yet while influencers and media outlets champion various high-priced and hard-to-find items, a growing number of TikTok users are turning to their local drugstore. Why are ‘skintellectuals’ snapping everyman brands?

Dr. Julia Carroll is a fellow of the Royal College of Physicians and Surgeons and a member of the Canadian Dermatology Association, Toronto Dermatologic Society, American Society of Dermatologic Surgeons, and the American Academy of Dermatology. She runs a busy dermatology practice and is also on staff at the University of Toronto Medical School.

Romy Antoun is a Canadian influencer specialising in skincare. Her goal is to help individuals make informed decisions when it comes to their skin. She has run her cross-platform blog, Ymor Beauty, for six years and has collaborated with brands such as Olay and Sephora.

Adrienne Matei is a journalist for publications including the New York Times, Bon Appetit, Vanity Fair, The Globe, and The Guardian. She writes about the intersection of online and offline culture from Gen Zer Tik Tok trends to the digital afterlife.