How can beauty brands overcome skincare shaming?
REPORT
30 May 2022
How can beauty brands overcome skincare shaming?

The educational online beauty space has become open to toxicity as skincare vigilantes criticise others for their self-care regimes and habits. How can brands make sure beauty continues to be a space that allows for experimentation while remaining positive, educational, and enjoyable?

Alicia Lartey

Alicia Lartey is an esthetician, product developer, content creator, and skincare educator. Armed with her biomed degree and a plethora of skincare experience, she debunks all the myths and emphasises the ‘care’ in skincare. Alicia has been published across multiple publications such as The Economist, Bustle, and Refinery29.

Renée Lapino

Renée Lapino is an American-trained medical facialist based in London.

Marianne Eloise

Marianne Eloise is a journalist and commentator on neurodivergent issues. She has written for publications including The Cut, The New York Times, Courier, Dazed, Vulture, i-D, The Guardian, and Mic.