Heinz has partnered with ThredUp to create a collection of upcycled apparel, each with a unique sauce stain signature. Amid growing calls for more sustainable modes of consumption, particularly among Gens Y and Z, this collaboration delivers affordable novelty that fits into the circular economy.

La-Z-Boy has long been a symbol of overindulgent underachievers forever reclining in an overstuffed armchair. But with a massive image overhaul, the company has re-emerged as an Instagram-ready, sustainable, and modern furniture brand for a generation craving comfort and style.

As a values-driven generation, Gen Zers are increasingly prioritising brands that align with their beliefs and ideals around sustainability. Paris-based neobank, Helios, is supporting its banking services with climate action, offering tech-led digital financial solutions for eco-conscious consumers.

How are Gen Z’s digital experiences changing their attitudes to physical things? What will the cost of living crisis mean for entrepreneurship? And how are young people changing trend cycles? Our 2022 Generational Snapshot of Gen Z explores the key behaviours shaping this cohort.