Young people want to save and budget in a way that isn’t boring. Cleo provides a smart AI bot that delivers financial services in a fresh and disruptive way. With $44 million in funding, Cleo is one of the fastest-growing fintech brands catering to a younger audience: Gen Zers.

As the cost of living shoots up, people are trying to find ways to optimize their spending and make their paycheck stretch further. Yet in the US, despite reporting worries about rising costs, teens aren't feeling the pinch or holding back on spending – instead, they're splurging across categories.

In the post-pandemic ‘new normal’, many Americans are facing significant financial pressures, fueling the demand for actionable budgeting guidance. How are personal finance communities on social media meeting this need? And why are old-school tricks winning over tech-savvy savers?

To make managing their money easier for Americans, the Dave app links with existing bank accounts and aims to keep people in the black by notifying them when they’re about to go into overdraft. It also breaks down anticipated ingoings and outgoings, giving users an easy way to budget.