Tiffany and Co: brand refresh for Gen Yers and Zers
Tiffany and Co: brand refresh for Gen Yers and Zers

Tiffany and Co. has long thrived off exclusivity and aspiration, but the brand lost some of its shine after failing to adapt to shifting consumer preferences. However, after acquisition and a seismic rebrand, the jeweller is back and looking to win over the younger generations.