Going to the vet can be a difficult experience – pets may get spooked at the clinic by strange smells, sounds, and other animals, while many owners struggle to find the necessary time and funds to visit. FirstVet addresses these pain points by setting up virtual appointments through video calls.

Animals have become a key part of Australian families, and they’re reaping the benefits. As Australian pet-owners, especially Gen Yers and Zers, embrace the array of new options in the pet-care space, how can brands support pet parents in ensuring their animals are happy and healthy?

Traditional pet food manufacturing processes are no longer acceptable to a new breed of pet parents who are projecting human values around health and wellbeing on to their animals. The Honest Kitchen is catering to this expectation with food that’s good enough for people to eat.

Financial difficulties have led many Gen Yers to forgo home-ownership, marriage, and kids for the time being – but that doesn’t mean they’re without a rich family life. Instead of following traditional life paths, they’re embracing plants, pets, and friends to feel a sense of domestic fulfillment.