With 68% of people globally projected to live in cities by 2050, transport networks are expected to struggle moving urbanites around safely and quickly. As congestion soars, some HNWIs are taking to the skies in ‘flying taxis’, but could they provide a viable solution to commuting woes?
Verity Richardson is the head of marketing at Vertical Aerospace, a British company developing eVTOL aircraft. She has almost a decade of experience in the luxury travel sector and studied aeronautical engineering, which has been invaluable in her current role.
Duncan Walker is the chief executive and co-founder of Skyports, a mobility company developing and operating landing infrastructure for the electric air taxi revolution. He has over 20 years of experience in commercial real estate.
Adam Loewy is the design and studio director at Tangerine, an international design consultancy in London. He has 15 years of experience designing luxury goods and transportation experiences, delivering successful projects for a diverse range of clients including Kia, LG, Weima, JAL, Air France, Finnair, Rockwell Collins, and KLM.
Ally Elphick is a Bristol-based Copywriter and Brand Strategy Consultant, who supports brands seeking to forge a more sustainable future for people and planet, together. When she's not reporting on emerging trends or exploring how her clients can better communicate their purpose, she's tending to her veg plot or making a dash to the coast for weekends spent surfing from the comfort of her campervan.
Charter company JetClass has launched ‘Flightpooling’, a jet-sharing service for people who need to get somewhere quickly, but don’t want to shell out for a private charter. The service provides a safe solution for those who can afford it but positions international travel as an elite luxury post-pandemic.
Gone are the days when going to a festival meant trudging through mud, pitching a tent, and living off Super Noodles and warm beer. Now, festivals offer high-end luxury experiences, from five-star accommodation to onsite spas and champagne bars. Is this why HNWIs are so obsessed with festivals?
The super-rich elite are an ever-expanding set, and they're increasingly female. While the wealth that defines them as such may stay the same, their preferences and values are changing. As a new generation cashes in at the bank, what are they prioritizing, and how should brands respond?
The mobility company Blade is offering city dwellers an alternative form of transportation to the airport: helicopter. This luxury service aims to attract customers who would use elite car services, skipping the cumbersome airport commute by taking a chopper instead.