Money is an emotional and often uncomfortable topic, meaning that many Americans won’t freely talk about it with others – and will be dishonest if they need to. Canvas8 spoke to eight people to understand what financial matters they find difficult to discuss and why they sometimes blur the truth.
Rebecca Smith is the Head of Toolkit at Canvas8. With a background in psychology, she has worked with global clients such as Google, Nike, and Mars, exploring everything from what people want from a fake tan to Gen Z’s relationship with social media. Outside of work, you’ll find her binge-watching reality TV, listening to hyperpop, or with her nose buried in a fantasy novel.
With ‘credit invisibility’ preventing millions of Americans from borrowing money, fintech firms are using data to cut out institutional bias, basing decisions on ‘true risk’ instead. Among them is Upstart, which is harnessing AI to humanize and modernize the personal loans landscape.
Up to 45 million Americans can’t access credit because they do not have scorable records, potentially leaving them unable to obtain a home, car, healthcare, or even a job. How is Petal making it easier and more affordable for young people and marginalized groups to gain access to a credit card?
Whether it’s splitting the bill after dining with friends, figuring out who owes what when paying rent in a shared home, or chipping in for a colleague’s leaving gift, dividing costs within a group can be tricky. How does mobile app Splitwise simplify these situations for a tech-savvy generation?
The Money Diaries column on Refinery29 has drawn a cult-like following, putting young women’s finances under the microscope, letting readers peer beyond the constructed personas often presented online. What does the series reveal about Americans’ attitudes toward money and spending?