Mobile phones fulfil different roles for different people; teens may use them to text at all hours, while travellers can turn to them for guidance overseas. As a result, consumers want tariffs that suit their needs. Canvas8 spoke to 20 Britons about what matters to them in a phone contract.

People enjoy using their mobiles to stream films and play games on the go, but in trying to avoid additional costs, Britons end up paying for much more data than they actually use. Brands are offering binge-friendly plans to help people loosen up about their data habits.

As Britain gears up to roll out 5G in the coming years, the technology promises to transform life for people nationwide, especially those in rural regions. While urban centres tend to have much better connectivity, it is hoped that this mobile upgrade will reinvigorate more remote areas.

Britain’s urbanites may wish they could disconnect more often, but rural residents have the opposite problem. Over half of rural businesses have unreliable mobile internet connections, with nine out of ten experiencing ‘not-spots’ or a lack of network options.