Will people compromise taste for wellbeing? Why are beverage brands experimenting with cannabis? Can ‘cultured meat’ overcome its image problems? In this part of the 2019 Expert Outlook, we speak to three experts about how health and environmental concerns are affecting eating and drinking habits.

Insta influencers and lifestyle mags may regularly laud the benefits of a ‘natural’ diet in 2018, but it’s taken time for these attitudes to gain mainstream acceptance. Canvas8 spoke to Laura Miller, the author of Building Nature’s Market, to learn how a marginal movement went from niche to norm.

As Americans become more adventurous in their quest for wellness and transcendence, Californian brand Moon Juice is serving up the ancient and exotic, infusing juices and supplements with ingredients like lion’s mane and astragalus. What’s behind the natural and alternative health boom?

What comes to mind when you think of a health food? A strange-looking product promising impossible results with words you don’t really understand? Bio-tiful is looking to change that. With its minimalistic packaging and approachable branding, it’s bringing kefir into the mainstream.