As Americans become more adventurous in their quest for wellness and transcendence, Californian brand Moon Juice is serving up the ancient and exotic, infusing juices and supplements with ingredients like lion’s mane and astragalus. What’s behind the natural and alternative health boom?
With over 222,000 Twitter followers and a site that attracts 6.5 million visitors per month, Susan Miller is the world’s most sought after astrologer. Her devotees plan their lives around her horoscope charts, from cancelling meetings to moving surgeries. But what’s got people looking to the stars?
From yoga turning into a $27 billion industry to mindfulness going mainstream, Eastern ideas of wellbeing are becoming a part of Western daily lives. Celestine Eleven now hopes to bring spirituality to the high street as a hybrid spa and luxury retailer, but can a store sell personal enrichment?
Fancy a refreshing glass of algae? Far from pond water, Austria-born Helga contains chlorella algae, which means that instead of an unhealthy sugar high, this soft drink promises to detox drinkers from the inside out. As it prepares to enter the UK, are young, healthy Brits ready to go green?
Roughly 14% of Europeans suffer from anxiety, and while diazepam works for some, herbal remedy-loving Germans are turning to the power of flowers. Lasea contains lavender oil, is safe to take while driving, and leaves your breath fragrantly fresh. But why do Germans put their trust in nature?