Starling Bank: disruptive banking for Gen Y

Starling Bank is a UK challenger that looks more like a Silicon Valley start-up than a traditional bank. It offers accounts that can be opened on mobile in minutes, full banking licence functionality and a focus on taking ownership of your finances. Starling Bank might just be the financial institution to earn the trust of Gen Y.

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Scope

Once a mainstay of the UK high street, physical branches of banks have been shutting at an alarming rate. Research by the Nottingham Building Society shows that more than 2,500 banks have closed their doors across the UK since 2015. Gary Womersley, the head of branch network at the Nottingham Building Society, explains: “Sadly, there are now as many as 1,500 towns in the UK that used to have branches but no longer do.” [1]

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