ColourCourage: paint pots with a backstory
ColourCourage: paint pots with a backstory

Adding a new coat of paint is an easy way to update one’s home, with 15% of Britons doing so annually. But as people gain more confidence in interior design, paint brands are going the extra mile to stand out. How is ColourCourage using the power of storytelling to sell its pots of pigment?