Moynat: reawakening a luxury trunk makerMoynat is a traditional French trunk maker that has been revived after 35 years lying dormant. Bags start at £4,000 and the company can’t keep up with demand. How is this old leather purveyor’s new mythology enchanting monied Parisians, high-rolling Londoners, Beyoncé and Pharrell Williams alike?
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“Without heritage, there cannot be a traditional luxury brand,” says Arnaud de Lummen, director of Luvanis, an investment company that resurrects long-dormant luxury brands. Genuinely authentic heritage is arguably a brand’s most valuable asset in 2015, as luxury customers’ demand for credibility and legacy peaks. [1]