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  • How are Gen Yer parents shaping their children’s eating habits?
  • How are Gen Yer parents shaping their children’s eating habits?
    Louis Hansel (2020) ©
REPORT

Are Gen Yers raising healthy eaters?

Gen Yer parents want their kids to eat well. However, finding time to make healthy meals, the cost of quality food, and a lack of knowledge about nutrition present some challenges. How are Gen Yers finding solutions, and how can brands help parents raise the next generation of healthy eaters?

Location United States

Scope
Parents have always worried about what their kids eat, but this concern doesn’t mean that children grow up with healthy eating habits. Despite countless news reports and public health campaigns, childhood obesity remains an issue in the US – in fact, across the US, there were no significant changes in childhood obesity rates between 2016 and 2017 to 2018. [1] But it can be difficult to understand what constitutes healthful eating – 80% of people have encountered conflicting information about food and nutrition and 59% of them say that this makes them doubt the healthfulness of ...

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